Playful concept to stimulate young families to buy products straight from local farmers. Wijland gives families the oppertunity to go to farmers and buy the freshest products.
This concept is a playful combination between a digital and physical interaction consisting of a mobile game and a way to buy food directly from local farmers using a special crate.
This way families know where their food comes from and gives farmers the opertunity to sell products for a fair price. In the app the user own a personal farm that can be expanded and upgraded.